Aim and generate Focus on the right things. You can take responsibility for your own future by understanding how different futures can look like, for example by ”scenario planning”. Understand your customers by looking at the customer journey. Focus on and then create insights in the areas you think are relevant to you. Once the challenges and opportunities are identified, methods are needed to create a creative environment that generates many and good ideas, such as innovation workshops, innovation events, and hackathons.

Build and test An idea needs to be tested and the best way to evaluate them is to build simple prototypes (Minimal Viable Products) and test them on real people. When you have done that, you probably did not succeed on the first attempt. You have to go back to the drawing board and redo. Then you test again. In this area, we collaborate with a number of companies to bring the expertise needed.

Create persistence Conducting an idea generation event or a customer journey analysis is energizing and fun, but without following it up or killing ideas for the wrong reasons, the culture of innovation is damaged! We recognize the phases a company goes through to become more innovative. Make sure you always become a little bit better. Subscribe to our coaching program and be reminded by us, learn new insights all the time or why not create an annual circular process and let innovation always go on.